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Research papers

How much to invest in this research?

When he comes to assess what he should reasonably invest in a piece of research, the research buyer may try to apply a relatively simple, "Bayesian" method. It consists first in writing down four figures which are the basic data of his problem (the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hong Tia, Alain Kling
September 1, 1978
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Citation

Tia and Kling (1978a, September 01). How much to invest in this research?. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/how-much-to-invest-in-this-research-


Research papers

Values for money

The London Transport Executive is a very important media owner. Gallup, who had previously worked with the LTE on commercial evaluation of posters, was asked if it could assess the extent to which posters shocked or offended the public. A form of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Norman L. Webb
Company: Gallup International Association
September 1, 1978
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Citation

Webb, N. L. (1978a, September 01). Values for money . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/values-for-money-


Research papers

Research to aid the design of cost-effective holiday brochures

Survey research has played a central role in the development of the Thomson Holidays brochure style. This paper looks in detail at research conducted at two stages in this development when the approach to the brochure design was reviewed and will...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Cathy Riley, Nigel Spackman
Company: Harris Interactive (Europe)
September 1, 1978
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Citation

Riley and Spackman (1978a, September 01). Research to aid the design of cost-effective holiday brochures. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-to-aid-the-design-of-cost-effective-holiday-brochures


Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German)

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978
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Citation

Kellhammer and Warncke (1978a, September 01). Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/analysis-of-missing-values-and-analysis-of-scales-measuring-social-strata-in-epidemiologic-pilot-studies-german-